It involves buyers, specifiers and journaists coming from priority markets for the sector and they will visit the fair whithin the framework of the B2B Meetings organized by ATEVAL – HOME TEXTILES FROM SPAIN with the support of IVACE Internacional and ICEX
Everything set for Home Textiles Premium by Textilhogar. The Altillo (mezzanine) at Chamartín Station will play host next week, from Thursday 8 September to Saturday 10, to the only specialist fair in home textiles that is held in Spain bringing together the offering of 71 exhibiting firms, a 53% more than in previous edition.
The show is geared towards a professional visitor profile specialising in this sector. It has reinforced its role as international platform and showcase for the presentation of innovations and new products to priority markets for the ‘made in Spain’ textile products. In this regard, the show has confirmed the visit of about 70 international professional visitors from 29 markets.
This is an action taking place within the framework of a drive to invite International Buyers to the fair, under the coordination of the Association of Textile Businesses of the Comunidad Valenciana, ATEVAL – Home Textiles from Spain, with the support of IVACE Internacional and ICEX. Within this context, the most interesting markets for the internationalization of firms participanting in Home Textiles Premium by Textilhogar have been chosen, for the reinforcement of sales abroad in a sector which, according to the latest ICEX statistics, recorded a 10’1% increase during the first half of 2016, reaching a total of 597’1 million euros.
Buyers and specifiers, who have confirmed their attendance, come from markets such as Germany, Austria, Belgium, Boliva, Bulgaria, Canada, Chile, Colombia, Croatia, Ecuador, United Arab Emirates, USA, Estonia, Hungary, Japan, Morocco, Mexico, Panama, Peru, Poland, Dominican Republic, South Africa and Uruguay.
Their profile as professionals falls within categories such as distributors, upholstered furniture manufacturers or procurement officers of large companies and corporations as well as specifiers (architects, decorators and interior designers), interested in establishing business contacts in the area of Contract.
Additionally, the fair will also receive the visit of a group of international journalists belonging to prestigious reference newspapers, magazines and journals from Germany, Colombia, USA, Ireland, Italy, Kazakhstan, Lebanon, Morocco, Mexico, Portugal and Russia. This action plan complements the different promotions and dissemination activities that the Show has been carrying out for several months now in portals and international magazines.
International positioning of the sector
As explained by Leila Bachetarzi, Director of the Internationalization Area of ATEVAL – Home Textiles from Spain, “the Reverse Mission coordination, that has received the support of IVACE Internacional and ICEX, strengthens trade relations of a sector which is a traditional exporter and provides an additional internationalisation dimension which unquestionably puts the Home Textiles Premium show as the national benchmark reaching an increasingly international recognition”.
For Bachetarzi, “the organization of this campaign to invite international buyers has been widely endorsed by the good results of the promotion started in the 2015 edition and by the curent increase in the number of exhibitors having high quality and innovative products in appealing collections which have made the Home Textiles Premium brand an eye-catcher among the selected buyers, who have not hesitated in coming to this meeting with Spanish manufacturers”.
