‘B2B’ meetings will be organized by the fair between exhibitors and importers, distributors, purchasing managers from stores, manufacturers of upholstered furniture and opinion leaders.
Home Textiles Premium by Textilhogar shall also receive a mission of international journalists from 19 countries.
Valencia, 17 July 2015. – Home Textiles Premium by Textilhogar is finalizing arrangements for the visit of international top level buyers with high purchasing power for its premiere in Madrid, due to take place from 17 to 19 September. A select showcase gathering together the best Spanish and Portuguese firms, shall receive the visit of professional buyers from 40 countries, who will held different ‘B2B’ meetings with the exhibitors attending the show, at the Real Fábrica de Tapices (Royal Tapestry Factory).
The visit of a.m. professionals will take place in the framework of the International Buyers Plan of the Fair, coordinated by ATEVAL (Textile Employers Association) – Home Textiles from Spain, and has the support of Feria Valencia as well as the support of IVACE International and ICEX. The Plan has selected the most appropriate markets for the internationalization of the firms participating in Home Textiles Premium by Textilhogar, with the aim of boosting international sales in a sector that, according to the latest ICEX statistics, increased export sales an 8’6% during the first months of the year, reaching 351’9 million Euros.
In this regard, purchasers come both from mature and from emerging markets, this sector having now a high degree of internationalization. Hence, in Madrid a large number of buyers shall meet, coming from different European markets such as Germany, Austria, Bulgaria, Croatia, Denmark, Slovenia, Estonia, Finland, France, the Netherlands, Hungary, Ireland, Italy, Luxembourg, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Sweden and Switzerland. It should be recalled that seven European markets are among the ‘top ten’ destinations in the ranking of the Spanish home textiles exports.
We will also have buyers from the Americas, from United States – a destination for which Spanish exports have increased a 27’9%- and also from developing markets such as Brazil, Canada, Chile, Colombia, Mexico, Peru or the Dominican Republic.
This Plan also includes markets having an important purchasing power such as Saudi Arabia, Qatar, United Arab Emirates, Algeria, Morocco or Lebanon, as well as buyers from some other interesting markets, such as Australia, South Africa, Mauritius or even Japan, in order to diversify the client portfolio.
Buyers, opinion leaders and international press
The chosen Patient Profile is, mainly, professionals having a significant buying power, interested in the offer on show in the fair, and having a high level of knowledge of the firms and brands exhibited in this show. The purchasers are mostly importers, distributors, buyers from department stores and manufacturers of upholstered furniture. In Madrid they will be joined by opinion leaders (decorators, architects and interior designers) interested in starting business contacts in the Contract sector
Additionally, Home Textil Premium will also welcome a mission of international journalists from 19 countries, belonging to prestigious newspapers and leading specialty magazines from Germany, Austria, Belgium, Colombia, Denmark, United Arab Emirates, United States, France, Ireland, Italy, Kazakhstan, Lebanon, Morocco, Mexico, Portugal, United Kingdom, Russia, Switzerland and Ukraine. This action will complement the different promotion and dissemination activities that the fair has been carrying out throughout these months in different international portals and magazines.
According to Leila Bachetarzi, Director of the Internationalization Office of ATEVAL – Home Textiles from Spain and Coordinator of the International Buyers Plan, the final objective is to “put potential buyers and opinion leaders of the most interesting and influential markets within the reach of the exhibitor companies”. To that end, “we have chosen professionals with purchasing mandates and buying power, so that exhibiting companies may successfully conclude new contacts”. “The key –she explains- is to consolidate the Spanish Home Textiles’ positioning in the International Markets”.
Bachetarzi also underlined the great opportunity enjoyed by the exhibiting companies to “carry out ‘B2B’ business meetings with those buyers in a framework such Home Textiles Premium by Textilhogar, where professionals visit us knowing that they are going to find: great companies manufacturing a very high-end trendy product, in an unique environment: The Real Fábrica de Tapices in Madrid”.
