The event promoted by Feria Valencia and the textile employers’ association Ateval can accept no more leading firms and launches its promotion campaign and its new image.
Valencia, 16th June 2015. – Home Textiles Premium by Textilhogar is putting the finishing touches to the showcase of its new edition, which will be held from 17th to 19th September in Madrid. It will feature the offerings of top firms and brands in the sector, which will take advantage of the event to present their best collections for the 2016 season.
With four months to go, the event is already fully booked, with the participation of a large number of prestigious companies in the home textile sector, which have put their faith in a fair of their own that stands out and is known for its quality. The presence has been confirmed of leading firms such as Aznar Textil, Comersán, and Manuel Revert, in addition to other brands such as Francisco Jover, Yébane Española, Froca, and a company that is a point of reference in Portugal such as Lasa Internacional.
They are joined by a number of firms which have put their faith in the uniqueness of an event that covers the needs of the sector and proposes an outstanding venue that is the Real Fábrica de Tapices of Madrid and meticulous product presentation for a selection of manufacturers and publishers of the home textile sector.
The director of the event, Máximo Solaz, explains that its objective is “respecting the philosophy of the exclusivity and selectivity of the project”. In this sense “the response to the event in the sector has been magnificent although our aims are more qualitative than quantitative. We want to consolidate a fair that gives prestige both to the sector and to the companies taking part”, Solaz explains.
Support from Ateval and the Home Textiles from Spain brand
The backing of ATEVAL and the Home Textiles from Spain brand likewise consolidates the project and the business response to it. For the secretary general of the employers’ association of the sector, José Serna, “this fair is a reaction to the sector’s need for an event of its own that stands out and that is aimed at both national distribution channels and the most interesting international markets”. As he explains, “we have worked together with the Valencia Fair on this event as we understand it to be a clear business opportunity for our companies. Nowadays it is essential to have specialised platforms such as Home Textiles Premium by Textilhogar in which companies can present their best collections in an innovative manner”.
In addition to ATEVAL and Home Textiles from Spain, the event also has the collaboration of the Portuguese association ATP – Home From Portugal, which considers it to be an opportunity for the internationalization of the main Portuguese firms in the sector.
As a complement to the Home Textiles Premium by Textilhogar marketing campaign, the event has launched its new image. This has been created by the design studio of the specialized agency Contexto Comunicación and stresses the novelty of its Madrid venue and the exclusivity of the event.