Home Textiles Premium by Textilhogar has revamped its look ahead of its next edition, which takes place from 11th to 13th September this year at Madrid’s Caja Mágica. The only fair staged in Spain that is dedicated 100% to home textiles, décor and upholstery once again commissioned Valencia-based creative studio Granissat to undertake a complete restyling of the fair’s corporate image, at a time when the Home Textiles Premium by Textilhogar brand is growing stronger and increasingly consolidated in the international marketplace.
Reflecting this progress, the new Home Textiles Premium look for 2019 enhances the brand’s premium positioning with a striking design, with the main features this year being textile prints and textures represented in a modern style that portrays the industry and the fair itself as powerful business drivers. According to the designers, “This is a fresh, lively look centred on stunning shapes and colours that represent a world-class event. HTP is a fair that is constantly evolving and growing and anticipates what the next fashion will be.”
Home Textiles Premium by Textilhogar also wanted to link its image to ‘Made in Spain’ and, specifically, to the Mediterranean. As the Granissat team explains, “The colours we have chosen place us quite subtly in Spain but without losing sight of the Mediterranean sea, and so create a bond between the fair and the area of Valencia as the source and epicentre of the textile industry. The look is progressively consolidating the fair’s identity, which started to develop in 2018. Home Textiles Premium sets trends every year, whilst also developing its own, contemporary character, which is becoming more solid and recognizable and is positioning us at the forefront of Europe’s textile trade fairs.”
New website and stronger use of digital language
In line with this move, the event has also undertaken a profound revamp of its official website,
https://www.hometextilespremium.com/. Visitors will now find that it is easier to navigate and boasts a look and design that have been adapted to suit the different types of mobile device they may use. Also, engagement with social networks is being boosted ahead of this next edition of the fair by making greater use of digital language and the official Home Textiles Premium by Textilhogar channels on Facebook and Instagram.